Explore the story behind our brand and learn about how it started. Dive into the history that shaped who we are today.

Our Journey

Founded in 2019 by passionate Qataris Abdulaziz Al-Ansari and Jassim Al-Qassmi, our journey began with a vision to transform the athletic apparel industry. As we ventured into manufacturing, we saw a unique opportunity to address a market gap for high-quality embroidery and printing services.

Inspired by His Highness Sheikh Tamim Bin Hamad Al Thani’s support for young entrepreneurs, we established our workshop to offer exceptional, personalized service. Our mission is to empower small business owners with the tools they need to succeed and grow.

Having experienced the challenges of small business ownership ourselves, we’re dedicated to being a reliable partner in your growth journey. From our beginnings in athletic apparel to our focus on premium manufacturing solutions, we’re committed to helping you achieve your goals with creativity and excellence.

* Our First Headquarter at Al Hilal Area

The Concept Store

In December 2023, we proudly launched our innovative concept store, designed to offer a unique and engaging shopping experience. This cutting-edge space allows you to explore a curated selection of top brands while enjoying live embroidery and printing services all in one place.

Our concept store seamlessly combines high-quality products with on-site customization, enabling you to personalize your purchases in real-time. This fusion of shopping and creative customization reflects our commitment to providing exceptional service and a distinctive customer experience.

We invite you to visit our concept store and experience firsthand how we’re transforming the way you shop and customize your favorite items.

Upcoming Rebranding Announcement

We are thrilled to share that in September 2024, we will officially rebrand our concept store. Our store, currently known for offering a unique shopping experience with live embroidery and printing services, will soon be known as Needle Concept Store.

This exciting rebrand reflects our commitment to precision, creativity, and an enhanced customer experience. At Needle Concept Store, you will continue to enjoy exploring a curated selection of top brands while taking advantage of our on-site customization services.

Stay tuned for the official announcement and join us as we transition to Needle Concept Store, where innovation meets personalization in a dynamic retail environment.