Founded in 2019 by passionate Qataris Abdulaziz Al-Ansari and Jassim Al-Qassmi, our journey began with a vision to transform the athletic apparel industry. As we ventured into manufacturing, we saw a unique opportunity to address a market gap for high-quality embroidery and printing services.

Inspired by His Highness Sheikh Tamim Bin Hamad Al Thani’s support for young entrepreneurs, we established our workshop to offer exceptional, personalized service. Our mission is to empower small business owners with the tools they need to succeed and grow.

Having experienced the challenges of small business ownership ourselves, we’re dedicated to being a reliable partner in your growth journey. From our beginnings in athletic apparel to our focus on premium manufacturing solutions, we’re committed to helping you achieve your goals with creativity and excellence.

* Our First Headquarter at Al Hilal Area

We are thrilled to share that in September 2024, we will officially rebrand our concept store. Our store, currently known for offering a unique shopping experience with live embroidery and printing services, will soon be known as Needle Concept Store.

This exciting rebrand reflects our commitment to precision, creativity, and an enhanced customer experience. At Needle Concept Store, you will continue to enjoy exploring a curated selection of top brands while taking advantage of our on-site customization services.

Stay tuned for the official announcement and join us as we transition to Needle Concept Store, where innovation meets personalization in a dynamic retail environment.